Simple beats clever
What almost broke MYCO. Why the simple thing won, not the cleverer one.
From a bathroom trial to a production line. Not a review of a trend.
For conferences, companies, schools.
Talks
I take on stage what I have been through. Not a review of a trend.
The TEDx recording is below. Click to load YouTube. Further proof is in the media list.
What almost broke MYCO. Why the simple thing won, not the cleverer one.
From a bathroom trial to a production line. Not a review of a trend.
For conferences, companies, schools.
And how to fix the handover. Evidence in a paper does not make a decision.
Communication that reaches the table where decisions happen.
For science, universities, public administration.
Using art practice to build products. The same way of seeing, a different material.
Gesture, trial, constraint, composition — in the studio and on the line.
For design, deep tech, art schools.
David Šohaj Minařík (earlier: David Minařík) is a Czech artist and founder. MFA in painting, Royal Danish Academy. Co-founder and CEO of MYCO (2019–2026): Energy Globe 2022, Red Dot 2024. TEDxPrague speaker. Former head of communication at CzechGlobe.
Portrait and bio to download: the speaker kit. In older texts I appear as David Minařík. Download speaker kit · Portrait